Winning the Waiting Game
Every consultant is familiar with “The Waiting Game:” That period of time between when your pitch is sent out, and when you get to follow up with the new potential client. There are also multiple strategies for how to deal with “The Waiting Game” that can be more productive than others.
Personally, I like to use “The Waiting Game” as a great opportunity to breathe, recharge, and mentally prepare myself for the next steps in the pitch. How do you win “The Waiting Game?” Here’s what I do between pitches and assignments to stay fresh.
Reading Professional Development Books and Articles
When you feel like there’s (figuratively, not literally) nothing else to do, there’s always time for reading. Keeping up-to-date on the industry allows me to expand my knowledge base on what’s going on, what’s trending, and what practices are starting to become common in the marketplaces. A quick, half-hour break to read new articles on Skift, stop and read a chapter of a new book (currently Jeffery Gitomer’s Little Black Book of Connections), or a blog offering new insights allows me the information I need to stay ahead of the curve.
Continue Learning New Skill Sets
I’ve never been lead wrong by learning a new digital marketing skill set, or improving my existing skill set. One of my favorite websites is W3Schools.com, where I can continually brush up on my HTML and CSS skills. In fact, many projects that I’ve worked on with a team were completed on time or ahead of schedule because of my ability to directly import formatted content into a content management system! Without learning and staying caught up on HTML, I would never have been able to be a big contributor.
Practicing my Golf Game
This may sound silly, but there’s a very logical reason behind this. In 2010, the Welsh Development Agency polled European executives and managers about their business habits. Over half of them said golf was the sport of business! That’s six times greater than my other passion: motorsports. And in another study commissioned by a major hotel chain, an overwhelming majority (93%) said playing golf with associates was a great way to establish better relationships and make new business contacts. I don’t intend to go on the Tour anytime soon, but I’ll be able to show up if a client asks me to be their fourth in a charity scramble.
How do you play “The Waiting Game?” What tricks bring you success in your downtime? Let me know your thoughts in the comments below!