Category Archives: Freelance Writing

Begin Your Optimization Campaign With The Right Questions

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One of the biggest problemsĀ I help marketing teams resolve is optimizing content for targeted results. After all, many studies suggest that brands that aren’t on the front page of the three major search engines (Google, Bing, and Yahoo) and active in social media aren’t nearly as likely to get the same attention as their counterparts. […]

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The Trouble with SEO is…

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I’m afraid that I have a bit of a confession to make. As a writer, inbound marketer and marketing manager, I don’t believe in Search Engine Optimization. If you haven’t clicked away yet, I’ll explain why. The traditional SEO attitude revolves around keywords and ideas that need to be satisfied in order to (potentially) rank […]

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