Category Archives: Consulting

What Does Your Business REALLY Need: Sales OR Marketing?

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Sale sāl/noun plural noun: sales The exchange of a commodity for money; the action of selling something. Marketing märkədiNG/noun The action or business of promoting and selling products or services, including market research and advertising. As a digital marketing consultant, one of my biggest pet peeves of is the interchanging of the terms “Sales” and […]

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Who Owns Your Time Management?

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No matter where a professional is at in their career – starting out, senior executive, or self-employed – time management is something that everyone struggles with. That’s why there are so many books, articles, and LinkedIn gurus writing about it! But when it comes down to it, are we truly in control of our time? […]

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Winning the Waiting Game

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Every consultant is familiar with “The Waiting Game:” That period of time between when your pitch is sent out, and when you get to follow up with the new potential client. There are also multiple strategies for how to deal with “The Waiting Game” that can be more productive than others. Personally, I like to […]

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Don’t Name the Puppy – Name the Horse

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When I begun my career as a self-employed marketing consultant, I got the same piece of advice from many of my colleagues and friends: “Never name the puppy.” That is: it’s not wise to get attached to a particular client or position – because, as it goes with consultants, there’s no guarantee that it will […]

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