Category Archives: Business Management

Every Day is Super Bowl Sunday (for Brands)

0

Last Week, Ad Age released a report about the current advertising availability of Super Bowl 2015. The good news is network executives at NBC claim 90% of ad inventory has already been sold. However, several sponsors who bought ad space last year – like Ford Motor Company – will be absent from the annual advertising […]

Continue Reading...

What Does Your Business REALLY Need: Sales OR Marketing?

0

Sale sāl/noun plural noun: sales The exchange of a commodity for money; the action of selling something. Marketing märkədiNG/noun The action or business of promoting and selling products or services, including market research and advertising. As a digital marketing consultant, one of my biggest pet peeves of is the interchanging of the terms “Sales” and […]

Continue Reading...