Author Archives: Joe Cortez

What Jim Croce Knew About Content (That You May be Missing)

0

It’s no secret that I draw inspiration from everything I collect. Be it music, the written word, or simply learning a new perspective from different industries, I find something of value with every engagement in life. Most recently, I’ve found a new inspiration in revisiting the folk classics: Simon & Garfunkel, John Denver, and the […]

Continue Reading...

Begin Your Optimization Campaign With The Right Questions

0

One of the biggest problems I help marketing teams resolve is optimizing content for targeted results. After all, many studies suggest that brands that aren’t on the front page of the three major search engines (Google, Bing, and Yahoo) and active in social media aren’t nearly as likely to get the same attention as their counterparts. […]

Continue Reading...

Every Day is Super Bowl Sunday (for Brands)

0

Last Week, Ad Age released a report about the current advertising availability of Super Bowl 2015. The good news is network executives at NBC claim 90% of ad inventory has already been sold. However, several sponsors who bought ad space last year – like Ford Motor Company – will be absent from the annual advertising […]

Continue Reading...

What Does Your Business REALLY Need: Sales OR Marketing?

0

Sale sāl/noun plural noun: sales The exchange of a commodity for money; the action of selling something. Marketing märkədiNG/noun The action or business of promoting and selling products or services, including market research and advertising. As a digital marketing consultant, one of my biggest pet peeves of is the interchanging of the terms “Sales” and […]

Continue Reading...

Who Owns Your Time Management?

0

No matter where a professional is at in their career – starting out, senior executive, or self-employed – time management is something that everyone struggles with. That’s why there are so many books, articles, and LinkedIn gurus writing about it! But when it comes down to it, are we truly in control of our time? […]

Continue Reading...

The Trouble with SEO is…

0

I’m afraid that I have a bit of a confession to make. As a writer, inbound marketer and marketing manager, I don’t believe in Search Engine Optimization. If you haven’t clicked away yet, I’ll explain why. The traditional SEO attitude revolves around keywords and ideas that need to be satisfied in order to (potentially) rank […]

Continue Reading...

Winning the Waiting Game

0

Every consultant is familiar with “The Waiting Game:” That period of time between when your pitch is sent out, and when you get to follow up with the new potential client. There are also multiple strategies for how to deal with “The Waiting Game” that can be more productive than others. Personally, I like to […]

Continue Reading...

Don’t Name the Puppy – Name the Horse

0

When I begun my career as a self-employed marketing consultant, I got the same piece of advice from many of my colleagues and friends: “Never name the puppy.” That is: it’s not wise to get attached to a particular client or position – because, as it goes with consultants, there’s no guarantee that it will […]

Continue Reading...