Clients & Publications

First Feature Image
First Feature Image

With a decade of professional experience, Joe is proud to work directly with brands and alongside agencies to deliver inbound marketing strategy, content marketing plans, and social media management. Where can Joe take your brand today?

Recommendations

First Feature Image

Wherever Joe has gone, he's left partners and clients delighted by his attention to detail and willingness to go the extra mile. Read more about the people Joe has worked with, and what they have to say about the results he's driven.

About Joe Cortez

Third Feature Image
First Feature Image

As a journalist, freelance writer, and content manager, Joe utilizes proven storytelling methods and inbound marketing solutions to drive results for his stakeholders, leading in more pageviews and stronger loyalty.

Thoughts from the Air

It's not about the finished product - it's about the process. Learn more about Joe's approach to storytelling through his blog!

  • It’s no secret that I draw inspiration from everything I collect. Be it music, the written word, or simply learning a new perspective from different industries, I find something of value with every engagement in life. Most recently, I’ve found a new inspiration in revisiting the folk classics: Simon & Garfunkel, John Denver, and the […]

    Continue Reading...
  • One of the biggest problems I help marketing teams resolve is optimizing content for targeted results. After all, many studies suggest that brands that aren’t on the front page of the three major search engines (Google, Bing, and Yahoo) and active in social media aren’t nearly as likely to get the same attention as their counterparts. […]

    Continue Reading...
  • Last Week, Ad Age released a report about the current advertising availability of Super Bowl 2015. The good news is network executives at NBC claim 90% of ad inventory has already been sold. However, several sponsors who bought ad space last year – like Ford Motor Company – will be absent from the annual advertising […]

    Continue Reading...
  • Sale sāl/noun plural noun: sales The exchange of a commodity for money; the action of selling something. Marketing märkədiNG/noun The action or business of promoting and selling products or services, including market research and advertising. As a digital marketing consultant, one of my biggest pet peeves of is the interchanging of the terms “Sales” and […]

    Continue Reading...
  • No matter where a professional is at in their career – starting out, senior executive, or self-employed – time management is something that everyone struggles with. That’s why there are so many books, articles, and LinkedIn gurus writing about it! But when it comes down to it, are we truly in control of our time? […]

    Continue Reading...
  • I’m afraid that I have a bit of a confession to make. As a writer, inbound marketer and marketing manager, I don’t believe in Search Engine Optimization. If you haven’t clicked away yet, I’ll explain why. The traditional SEO attitude revolves around keywords and ideas that need to be satisfied in order to (potentially) rank […]

    Continue Reading...
  • Every consultant is familiar with “The Waiting Game:” That period of time between when your pitch is sent out, and when you get to follow up with the new potential client. There are also multiple strategies for how to deal with “The Waiting Game” that can be more productive than others. Personally, I like to […]

    Continue Reading...
  • When I begun my career as a self-employed marketing consultant, I got the same piece of advice from many of my colleagues and friends: “Never name the puppy.” That is: it’s not wise to get attached to a particular client or position – because, as it goes with consultants, there’s no guarantee that it will […]

    Continue Reading...